What you need to know this week in AI + Marketing in 15 seconds:
88% of companies use AI, but only 23% have scaled it beyond pilots - most are stuck in testing mode with no enterprise impact (McKinsey State of AI 2025)
Only 39% report enterprise-level AI impact - the gap between adoption and results is widening (McKinsey)
Gamma raised $68M to build "PowerPoint for the AI era" - investors are betting on AI-native creation tools that actually work (NY Times)
Shares > likes: Content shareability signals true advocacy and moves audiences from awareness to consideration faster than paid impressions (Hootsuite x Rachel Karten)
Amazon's AI-personalized Black Friday: Every shopper sees different deals based on browsing behavior - brand recognition becomes behavioral, not visual (Fast Company)
As AI content floods feeds, low-production authentic posts outperform polished brand assets - audiences are learning to spot "synthetic shine" (Observer)
AI browsers (ChatGPT, Perplexity) are shifting SEO from keywords to identity - if you can't answer "what are we known for," the browser won't either (MarTech)
Marketing gets cut first when AI hype fades: If your AI work doesn't ladder to revenue or retention, expect budget pressure (MarTech)
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