Why AI agents still aren’t working for most marketers

Plus, GPT-5.1’s leap in reasoning, why Meta will grade you on AI impact, how your brand shows up in the new GEO search era, a cool new Marketing Brew event, and more.

AI Adoption Stuck in Pilots, Budget Cuts Loom, and the PowerPoint Killer Raises $68M

Only 23% of companies have scaled AI beyond pilots. If you can't show ROI, marketing gets cut first.

AI Savings Reinvested, Search Visibility Shifts, and Coca-Cola's Holiday Bet

How CMOs are reinvesting AI efficiency into what actually matters.

The flan recipe outreach incident · Oct 28

AI startups opening coffee shops (yes, really) · Oct 21

Why saying "no" to AI can be a brand strategy · Oct 14

RIP attention economy, meet connection economy · Oct 6

ChatGPT now drives 20% of Walmart traffic · Sept 29

Consumer AI fatigue rises as brands rush adoption · Sept 22

Half of retail brands now use AI weekly · Sept 16

Virtual influencers get bigger brand deals? · Sept 9

J.Crew caught faking their “vibe” with AI · Sept 2

95% of AI pilots are failing?! · August 25

I thought AI was supposed to make it easy · August 18

Google says everything's fine (narrator: it wasn't) · August 11

Your Customers Can Smell the Bots · August 4

How to think beyond "Just add AI" · July 28

I'll take a Meg over a Mia any day · July 24

You Have 3 Seconds. Maybe Less · July 16

To AI or not to AI? · AI + Marketing Weekly · July 10

What's AI & what's real? · AI + Marketing Weekly · July 2

Another week, more AI · AI + Marketing Weekly · June 25

Your weekly TLDR · AI + Marketing Weekly · June 18