What you need to know this week:

AI isn't making more dashboards - it's making space for judgment calls. Smart CMOs are reinvesting AI savings into creativity. Third-party mentions now drive 85% of AI search visibility. And Coca-Cola is using AI to remix nostalgic holiday imagery. The pattern? Efficiency. What you do with the time and money matters more.

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Full stories, tools, jobs, and posts below 👇

🔵 TOP AI + MARKETING NEWS
🟣 LINKEDIN POSTS YOU SHOULDN’T MISS
🟡 LATEST AI MARKETING TOOLS
🟢 EVENTS TO CHECK OUT
⚫️ COOL AI + MARKETING JOBS

🔵 TOP AI + MARKETING NEWS

The reinvestment playbook: what smart CMOs do with AI savings

Coca-Cola’s latest campaign features a “refreshed and optimized version” of “Holidays Are Coming,” an ad powered by artificial intelligence. Photo: Coca-Cola

Why as a VP of Marketing I’m all in on artificial intelligence
CMSWire | 4-minute read

A veteran VP of marketing lays out how AI has become central to how their team works - not just for analytics, but for creative decision-making, research, and testing ideas faster. It’s less about shiny tools and more about freeing up time for actual strategy. This piece nails what so many teams miss - AI shouldn’t make more dashboards; it should make more space for judgment calls.

Coca-Cola doubles down on AI in new holiday campaign
Marketing Dive | 4-minute read

Coke’s new holiday campaign uses generative AI to remix nostalgic brand imagery with a modern twist. It’s another sign that big legacy brands are treating AI as creative muscle, not just tech sparkle. Coke doing AI Christmas is somehow both predictable and fascinating. If they can pull off “warmth through algorithms,” anyone can.

Why smart CMOs are using AI to fund brand building—not cut costs
Forbes | 5-minute read

The smartest CMOs are using AI savings to reinvest in creativity, brand depth, and customer storytelling - basically, the things AI can’t do for you. Efficiency is just the entry ticket. This should be stapled to every CFO’s desk: cutting spend isn’t strategy. If AI buys you time or money, reinvest it in what makes you matter.

From AI slop to hybrid ad strategy
Glossy | 5-minute read

After a year of bland “AI content,” brands are moving to hybrid models where AI handles volume and humans handle taste. The focus now is on balancing speed with brand feel. Finally, someone said it: most “AI ads” look like they were made by ChatGPT in a hurry. The future is blended - AI assists, humans edit.

How AI is reinventing the holiday gift guide
Modern Retail | 5-minute read

Retailers are turning to AI to generate personalized gift suggestions in real time, drawing from shopper behavior and social trends. Goodbye “for him/for her” grids; hello custom picks. If AI can save me from scrolling 40 pages of “best gifts for dads,” I’m in. This is one place personalization actually feels useful.

Publishers and brands rethink campaigns in the AI era
Adweek | 4-minute read

Publishers and brands are testing co-created AI content, measuring how it drives engagement versus traditional ads. Early signs show audiences care more about tone than tech. The line between media and brand keeps blurring - and AI is speeding it up. It’s less about who makes it, more about who earns the trust.

PayPal partners with OpenAI on ChatGPT-powered payments
CNBC | 4-minute read

PayPal is integrating ChatGPT into its checkout flow so users can pay directly through conversational prompts. It’s a glimpse at how AI could make transactions nearly invisible. “Add to cart” might soon sound old-fashioned. When buying something feels like texting a friend, brands will need a totally new playbook for persuasion.

🟣 LINKEDIN POSTS YOU SHOULDN’T MISS

Why "being human" is suddenly the hottest marketing trend

Via Matthew Brown - “The Anti‑AI AI Movement: Celebrating Human Presence”

Marc Baselga - “Your company probably thinks it’s AI‑native because people use Lovable for prototypes…”

Marc argues most firms are stuck at Level 1 AI adoption - individuals using tools like ChatGPT and Cursor for personal tasks. Level 2 emerges when entire teams redesign workflows around AI (ex: using Lovable or v0 to build prototypes in minutes and test with users the same day). Level 3 transforms the entire operating model: roles blur, handoffs disappear, and sprint planning gives way to daily shipping. He warns that companies applying 2020 tactics to 2025 tools will fall behind. See Post

Matthew Brown - “The Anti‑AI AI Movement: Celebrating Human Presence”

Matthew says the hottest AI trend isn’t AI itself - being human is the new luxury. As automation saturates every experience, he believes consumer platforms that celebrate authenticity, craft and human presence will win. See Post

Jonathan Martinez - “I just used ChatGPT Atlas to score my website in 42 seconds”

Jonathan tested ChatGPT’s Atlas feature and got a full marketing audit in under a minute: a scoring rubric across brand positioning, value proposition, conversion & UX, content strategy, SEO, visual identity, technical performance and overall readiness, plus quick wins, strategic recommendations and a summary. He shares his prompt so other marketers can replicate the exercise. See Post

Matt Hammel - “How AI search changes the SEO game: third‑party mentions trump owned content”

Matt’s team analyzed 21 k brand mentions across ChatGPT, Claude and Perplexity. They found 85 % of visibility in AI search comes from third‑party sources - listicles, comparison articles and reviews - while owned content matters far less. He urges marketers to invest in external validation and build an “empire of placements” across trusted sites rather than focusing solely on their own blogs. See Post

Meg Cintorino - “The B2B funnel is evolving: what marketers need to know”

Meg insists the funnel isn’t dead - it’s stretching and shrinking. Buyers now self‑educate off‑platform, so the middle of the funnel is disappearing, attribution is breaking, and journeys are longer and trust‑driven. “Vanity” metrics like LinkedIn engagement are early signals; marketers need to adapt without abandoning the funnel. See Post

Peter Yang - “My favorite AI models for everyday tasks, writing, coding, research, and video generation”

Peter shares his AI stack: ChatGPT/GPT‑5 for quick answers (fast and rarely rate‑limited), Claude for writing/editing (his main use), Claude Code for coding (others like Codex), Claude for deep research (produces concise reports) and Sora for video generation. He notes model choice is product‑driven and the real advantage lies in how you train each model to think with you. See Post

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Everyday answers: I use ChatGPT because GPT-5 is fast, concise, and almost never hits rate limits. Writing: Claude is my main editor. I give it examples of my best writing and it just gets my voice. This is 80% of my AI usage.

Peter Yang, Product Lead at Roblox

🟡 LATEST AI MARKETING TOOLS

From brand DNA builders to conversational checkouts

Google Labs & Deep Mind launch Pomelli AI Marketing Tool

TOOL	WHAT IT DOES	BEST FOR
Figma Weave	Figma acquired Weavy - an AI-powered image & video generation startup - and is launching the new product line Figma Weave to bring generative media creation (images, animations, VFX) directly into the Figma design canvas.	Creative Director • Brand Marketer • Motion Designer
Pomelli	Launched by Google Labs in partnership with DeepMind, this AI experiment helps SMBs build a “Business DNA” profile (tone, fonts, color palette). From that it generates tailored campaign ideas and high-quality branded assets for social, web and ads.	Growth Marketer • Content Strategist • Creative Lead
WPP Open Pro	WPP’s new self-serve AI marketing platform gives brands of all sizes access to its planning, content-creation and publishing tools - previously agency-only. You can now plan campaigns with AI strategy agents, generate on-brand content at scale, and publish to media platforms without full agency support.	Thank users with personalized responses
The Prompting Company	A YC-backed startup that raised $6.5M to help brands optimize for “AI agents” (rather than humans) - the concept of Generative Engine Optimization (GEO). Their platform analyses AI-agent queries, creates structured content, and ensures products are cited inside chats and LLM-powered discovery platforms.	E-commerce Marketer • Product Team • Digital Strategist
TikTok Smart Split & AI Outline	TikTok’s newly launched tools: Smart Split takes longer videos and auto-clips/reframes them for vertical, captioned short-form formats; AI Outline helps creators build titles, hooks, scripts and hashtags based on topic prompts and trending data.	Social Creator • Video Marketer • Content Ops
Lovable × Shopify Integration	The platform now automates everything from checkout setup to product listing and description generation. Users can even claim their store in Shopify with one click and go live instantly.	E-commerce Marketer • Startup Founder • Product Manager

🟢 EVENTS TO CHECK OUT

Europe’s biggest tech event is next week

Web Summit Lisbon 2025 is almost here!

November 10–13, 2025, Lisbon, Portugal

Massive global tech event with deepening AI + marketing tracks. Expect panels on AI in branding, automation, customer experience, and startup case studies.

Learn more

And here is the the full AI + Marketing Events blog post!

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