What you need to know this week in AI + Marketing in 15 seconds:
• AI agents still aren’t delivering meaningful value. Forty-five percent of leaders say vendor agents don’t work because workflows and data foundations are outdated (Gartner).
• Meta is formalizing AI-driven performance reviews in 2026. AI literacy and measurable AI impact become career requirements, not experiments (Business Insider).
• GPT-5.1 meaningfully upgrades reasoning, structured output, and long-context reliability, making AI finally usable for production marketing workflows instead of prototypes.
• Content convergence is here. AI-generated sameness is flattening brand voice; originality becomes a competitive advantage (CMSWire).
• Visibility is moving to generative engines. If AI models can’t read your metadata, trust signals, and brand identity, you won’t surface in discovery (Search Engine Land).
• Top marketing leaders on LinkedIn agree: the moat is human judgment. AI powers speed and iteration, but creativity, storytelling, and strategy still differentiate (Miller, Mehra, Toy, Rachitsky).
More top news, tools, jobs, events, and posts below 👇
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